Does the first screen say the trade, the service area, and why a homeowner should trust you?
What would one more booked job be worth?
Use your real monthly numbers. See where the largest visible drop occurs, then call Alpha and talk through the part that should be fixed first.
Nothing is submitted, saved, or sent. The example values stay in this browser.Replace the example values.
Use one normal month. Keep each stage at or below the stage above it.
Now point the same lens at your website.
Enter your site and Alpha reviews the homepage, same-site pages, crawl signals, visible content, proof, quote paths, local depth, and lead-source clues — then turns the findings into plain-English next steps.
Can a ready-to-buy visitor call or request an estimate without hunting?
Reviews, project photos, before/after work, licenses, and credibility near the decision points.
Service and city coverage, sitemap, schema, and the content depth Google expects from a local authority.
HTTPS, mobile viewport, canonical tags, noindex accidents, image alt text, and page response.
Whether calls, forms, and campaigns can actually be measured before more money goes into ads.
Run the deep audit
Use a public homepage URL. This can take 10–20 seconds because it reviews real public pages — not a two-second vanity scorecard.
The audit reads public pages of the site you enter. Nothing is stored or sent anywhere else.The number earns the call. The leak shapes the conversation.
Alpha does not need to sell every service at once. The result gives both sides a practical place to start.
Bring real numbers
Use a representative month instead of a best-ever month or a rough industry benchmark.
Discuss the visible drop
Visibility, response, estimate booking, and quote follow-up require different fixes.
Call before adding spend
Talk through capacity, job fit, and the handoff before buying more traffic.
Call Alpha and walk through the numbers.
You do not need perfect reporting. Bring the best monthly counts you have and Alpha will help identify what should be verified next.