DAY 1
Pick the work worth pursuing
Confirm the services, service area, target project value, proof, schedule capacity, and jobs you do not want.
YOUR FIRST 7 DAYS WITH ALPHA
Build the local-authority and lead path before the campaign spends.
Seven days covers the agreed first website version, visibility foundation, connection, testing, approval, and launch work Alpha can control. Search authority and optimization continue after launch.
LAUNCH GATETest calls and forms before activation Approved offer Lead owner named Estimate capacity confirmed
Every day has a concrete job.
The sequence keeps advertising from outrunning the website, local-search foundation, response process, or schedule capacity.
DAY 2
Shape the offer and search plan
Turn those priorities into the website structure, service and city pages, homeowner offer, direct-answer topics, and a clear next step.
DAY 3
Build the visibility foundation
Prepare the website, technical SEO, schema, GEO/AEO answer structure, Google Business Profile plan, advertising structure, tracking, and source labels.
DAY 4
Connect every inquiry
Route calls, forms, and messages into one lead path with an owner and a visible response clock.
DAY 5
Protect the handoff
Set qualification, estimate-booking, reminder, missed-call, and open-quote follow-up rules.
DAY 6
Test before spending
Run sample calls and forms, verify routing, titles, metadata, schema, GBP links, mobile pages, and correct broken handoffs.
DAY 7
Launch what is approved
Publish the approved first website and lead-path version, activate approved campaigns, and begin watching visibility, lead quality, response time, booking, and capacity.
What Alpha needs from you
Accurate facts, access, approvals, and a real person who owns incoming leads.
Your best services and service areaTypical project values and basic pricing guardrailsPhotos, reviews, credentials, and approved proofCurrent phone, website, lead, and calendar access planEstimate capacity for the next four weeksOne owner for approvals and lead responseWhat you have by launch
A tested first version of the full lead path, plus the checklist used to verify it.
Approved website, offer, and campaign planService and city route structureTechnical SEO, schema, GEO, and AEO foundationGoogle Business Profile optimization planLanding-page and tracking setupCall, form, and message routing mapLead-owner and response-time rulesEstimate-booking and reminder pathTest results and launch checklistFirst weekly review scorecardAFTER LAUNCH
The next 30 days are about signal, not promises.
Alpha reviews what the market and your team actually do: which services attract the right homeowners, how quickly leads are answered, how many request estimates, where follow-up stalls, and whether capacity still supports more demand.
Lead qualityResponse timeEstimate requestsSigned-work visibility
Nothing goes live because a calendar says day seven.
The website and campaigns activate only after approved pages, metadata, schema, GBP links, routing, tracking, lead ownership, capacity, and account permissions pass the launch check.
Seven-day launch questions.
What can delay launch?
Missing business details, unavailable account access, unapproved copy, incomplete tracking, unclear lead ownership, or no estimate capacity. Alpha shows the blocker instead of launching around it.
Do all seven days require my time?
No. Alpha does the build work. The contractor provides accurate business facts, access, proof, approvals, capacity, and the person responsible for answering leads.
What happens after day seven?
The first review checks lead quality, response time, estimate requests, capacity, and any broken handoff. The plan is adjusted from real activity rather than guesses.
FREE 15-MINUTE LEAD LEAK REVIEW
Start with the right week-one plan.
Show Alpha what is already working, where leads get lost, and how much estimate capacity the team has now.
Call Alpha · (620) 448-1310Calculate my revenue leaksDirect Alpha line · Practical lead-leak review · The plan is yours either wayCalculator scenarios use your inputs. No lead-volume, revenue, job, or advertising-return guarantee.