WHAT ALPHA HANDLES

One Alpha team from your website and Google visibility to booked estimates.

Alpha builds the contractor website, local-search and AI-answer foundation, Google Business Profile optimization, marketing, intake, response, booking, follow-up, and reporting as one connected delivery path.

Finished residential kitchen remodel
5connected delivery areasWebsite, visibility, intake, booking, and reporting

The pieces are useful only when the handoffs work.

Alpha treats the website, SEO, GEO, AEO, Google Business Profile, advertising, lead intake, response, booking, estimate follow-up, and reporting as one connected delivery path.

Build local authority

Give homeowners and search engines a complete, useful source of truth about the business.

Full routed contractor websiteService and city SEO pagesTechnical SEO, schema, and internal linksGEO and AEO answer architectureGoogle Business Profile optimization

Reach local homeowners

Put the right services in front of people looking in your service area.

Offer and service-area planGoogle and Meta campaign buildLocal landing pagesCall and form tracking

Capture every inquiry

Keep calls, forms, and messages from getting scattered or forgotten.

Tracked phone and form pathsOne lead inboxSource and service taggingAssigned response owner

Book the next step

Make it easy for a qualified homeowner to request an estimate visit.

Fast first-response planQualification questionsEstimate bookingReminders and no-show follow-up

See what becomes work

Connect marketing activity to estimates, signed jobs, and capacity decisions.

Lead-source reportingEstimate follow-up visibilitySigned-job trackingWeekly review priorities
CLEAR OWNERSHIP

What you own. What Alpha owns. What stays shared.

The service works when decisions, data, spending, response, and delivery responsibilities are explicit before launch.

WORK AREACONTRACTORALPHA
Business facts and service decisionsContractor approvesAlpha turns them into the campaign plan
Website, domain, content, and local searchContractor owns the domain, business facts, and approved assetsAlpha builds the routed site, technical SEO, schema, GEO/AEO content, and internal links
Google Business ProfileContractor owns the profile and approves business informationAlpha audits and optimizes the agreed categories, services, description, photos, posts, links, and local signals
Advertising and landing-page buildContractor funds approved mediaAlpha builds, connects, tests, and monitors
Calls, forms, and lead recordsContractor owns customer dataAlpha configures the agreed intake path
Lead response and estimate schedulingContractor names the responsible personAlpha builds the rules, reminders, and visibility
Sales and fulfillmentContractor owns pricing, estimates, contracts, crews, and deliveryAlpha reports the handoffs and open follow-up
ILLUSTRATIVE PRODUCT PREVIEW
Illustrative Alpha estimate-pipeline preview
Illustrative product preview. Demo records are not customer results.
VISIBILITY AFTER THE LEAD ARRIVES

Open estimates need an owner, a next date, and an outcome.

The product preview shows how inquiries can move through qualification, scheduling, estimate, follow-up, and decision without disappearing into a private note or forgotten text thread.

Build my lead plan

Built-in boundaries

Alpha does not promise rankings, map-pack position, AI citations, lead volume, signed jobs, revenue, or advertising return. Alpha does not launch unapproved spend, take ownership of contractor customer data, or replace the contractor's responsibility for estimates, contracts, crews, and completed work.

Scope and ownership questions.

Does Alpha build the full website?

Yes. Alpha builds a real routed contractor website with service pages, city pages, technical and on-page SEO, schema, internal links, GEO/AEO answer content, conversion paths, sitemap, and crawlable output. The exact route count follows the approved service area and scope.

What does Google Business Profile optimization include?

Alpha audits and improves the approved business information, categories, services, description, photos, posts, links, products where appropriate, and the connection between the profile and matching local pages. The contractor owns the profile and approves factual changes.

Does this guarantee Google rankings or the map pack?

No. Alpha can build and optimize the website, content, technical foundation, entity signals, and Google Business Profile. Google and AI systems control rankings, citations, visibility, and answer selection.

Does Alpha replace my CRM?

Not automatically. Alpha first uses the approved source of truth and avoids creating a second customer database. Any replacement or migration requires a separate decision.

Does Alpha pay for advertising?

No. Media is contractor-funded unless a signed agreement says otherwise. Budgets and account ownership are confirmed before launch.

Does Alpha close jobs for my company?

Alpha can improve response, qualification, booking, visibility, and follow-up. The contractor remains responsible for pricing, estimates, contracts, sales conduct, and project delivery.

What is not included by default?

Guaranteed lead volume, guaranteed revenue, unapproved spending, legal or financial advice, contractor licensing, project fulfillment, and account changes outside the agreed scope.

FREE 15-MINUTE LEAD LEAK REVIEW

Find the first part that needs to be connected.

Use your real monthly inquiries, estimates, wins, and average job value. Then call Alpha and walk through the largest visible leak.

Call Alpha · (620) 448-1310Calculate my revenue leaksDirect Alpha line · Practical lead-leak review · The plan is yours either wayCalculator scenarios use your inputs. No lead-volume, revenue, job, or advertising-return guarantee.
Free 15-min Lead Leak Review(620) 448-1310
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